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Microsoft's Zune jams to new marketing beat - Contra Costa Times

SEATTLE — A video for the title track on hip-hop veteran Common's forthcoming album, "Universal Mind Control," begins with a digital music player pulsing to the beat. The viewer is pulled through the screen into the gadget's guts, where the cool ...

Will Zune's Latest Marketing Song Make Buyers Dance? - E-Commerce Times

Long regarded as the epitome of the term "distant runner-up," the Zune is attempting to polish its marketing image in part by shining the spotlight on its accompanying software. Microsoft's team is recruiting artists like Common and emphasizing the ...

Microsoft hiding from the Zune? - CNET News

The Seattle Post-Intelligencer spots - or, rather, doesn't spot - the Zune in Microsoft's new advertising for that uber -social iPhone "competitor." According to Zune marketing director Adam Sohn, this is on purpose: "We're trying to funnel people ...

Digital Noise: Music and Tech - CNET News

Microsoft is trying to push Zune sales along with a price cut, as CNET's Ina Fried already reported today , and Donald Bell has the scoop on the firmware update that will deliver bugfixes, three new games, and head-to-head Texas Hold 'Em via the Zune ...

Microsoft Adds Free Download Sweetener to its ZunePass Music ... - BusinessWeek

Just when it was starting to look really dire for music subscriptions, Microsoft is making some really smart tweaks to its ZunePass offering that just might get more people to give this model a shot. Starting today, Zune customers who fork over the ...